Image: IRD at
last year’s EASA convention in Milwaukee, WI
What will IRD® be showcasing at this year’s EASA
show? Take a sneak peek into their booth and be sure to stop by booth #419 at
the 2019 EASA Convention in Vegas on June 30 – July 2!
IRD® has been traveling to Electrical Apparatus Service Association's (EASA's) annual convention for the last 35+ years. With so many years under their belt, every year is a new, exciting opportunity to present what they’ve been working on and showcase some of their best products at the EASA Convention’s exhibition hall. This year, IRD is once again excited to have a full-size, 5,000 lb. capacity IRD® Balancing machine with their latest IRD® Balancing instrument, Model 295+. In addition, IRD will have a full-size 10 KVA LexsecoTM core loss tester with rotor and armature testing options on display in their booth, #419.
They will also be promoting a new online e-commerce site, shop.irdproducts.com, and their new training show room, where customers can view the same operational IRD Balancing machine (5,000 lb capacity) and operational 10 KVA LEXSECO core loss tester that will be at their booth in Vegas. IRD hosts quarterly training sessions for up to 20 people at a time, but they also welcome customers to "try before you buy" with the showroom equipment at any time.
When asked about some of the changes and developments taking place, General Manager at IRD, Jack Wright, said:
“There
are so many new and exciting things going on here at IRD®, it is
hard to know where to start! Several years ago, we recognized that the EASA
customer base was gravitating to newer employees that would need to be able to
operate our equipment. Therefore, we first started by re-writing and releasing
updated instruments and software that provided a user interface that is
intuitive and ‘walks you through’ the equipment operation. We wanted customers
to quickly become proficient on our equipment, so they could spend more time
becoming experts on the operation.
The next phase of this transition was to make
it easier for the customer to do business with us. For this reason, we opened
our e-commerce platform where we are stocking all the consumables and
replacement parts related to our products. This allows the customer 24 hour
access to our stock, so that if they do need a replacement part, they can
quickly identify and purchase what is needed knowing that it will be shipped
within 24 business hours. This online process also makes it easier for day-to-day
purchases, since the customer can check pricing on their own, eliminating the
need to contact the factory. Of course, we are still available for any
questions, but with more and more purchases moving online, this enables
customers to do the purchasing on their own time. With over 50% of our sales
going international, the 24 hour access really does speed up the response time.
We are now over 100 items available on shop.irdproducts.com and adding more
each week!
To address the customer's need for ongoing
personnel training on IRD equipment, we have also opened our new training
facility located at the factory in Louisville, KY. This facility seats up to 20
people and includes a full size, fully operational IRD® Balancing
machine and LexsecoTM core loss tester. We will be offering
quarterly training classes for certification on IRD equipment and we just
recently completed a one-day training session for the Louisville EASA chapter.
The training center not only provides our customers with training from our
well-versed instructors, but allows customers to visit and view the IRD
equipment, test out the instrumentation, and become comfortable with the
available options prior to making a purchase decision.
We see these changes as an expansion of our
evolving customer service that allows us to interact more efficiently with our
customers while still providing the high level of service that they deserve.
IRD is transitioning into a company that is
built around supplying world class product in an environment that is tailored
to enabling customer success.”
IRD is excited at the opportunity to emphasize their latest developments, meet their customers face-to-face, and speak about their goals in making the customer's job easier, quicker, and more efficient.
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Be sure to catch the IRD team at the 2019 EASA Convention in Vegas, booth #419! Can’t make it to the event? We’ll be happy to answer any questions you may have! Contact sales@irdproducts.com or call (502) 366-0916.